Avocado SustainabilityAdvisory
Meet our group of experts helping to develop the strategic priorities of the Avocado Sustainability Center. Their contributions will elevate sustainability principles across the industry and guide research topics to expand our learning and opportunity to innovate and continually improve.
PRODUCER
Jamie Johnson
Founder of Simpatica
Hass Avocado Board (HAB)
Jamie holds a deeply rooted respect for the land that comes from being a fourth-generation grower and having more than 18 years’ experience in the produce industry. He strives to leverage his passion for sustainability practices to create a better future for the industry.
IMPORTER | PRODUCER
Raina Nelson
President and CEO at Westfalia Fruit U.S.A
Hass Avocado Board (HAB)
Growing up in an agriculture family and serving for more than 20 years in the industry, Raina has strong personal and professional insights on what it takes to run a successful farming operation. Her experience in food safety and quality systems provides valuable perspective on ways businesses can balance investments in stewardship, innovation, and productivity.
IMPORTER
Katheryn Mejia Vergel
Chief Executive Officer of Corpohass
Colombia Avocado Board (CAB)
Katheryn, a dynamic leader in Colombian Hass avocado sector, advocates for sustainability through strategic initiatives. With a background in environmental engineering and a master’s in Sustainability, she brings over two decades of experience. Her passion drives industry evolution fostering growth and innovation for avocados.
PRODUCER | IMPORTER
Alejandro Zapata-Arango
Co-Founder/CEO of Portafolio – Verde Antioquia, Colombia
Colombia Avocado Board (CAB)
Alejandro has over 17 years of experience in the sustainability space and currently serves as the executive director of a sustainability consulting firm based in Colombia. His strategic insights and resourcefulness come from his work as an entrepreneur and various positions on local boards.
PRODUCER
Ken Melban
Vice President industry affairs & operations for California Avocado Commission
California Avocado Commission (CAC)
Over the past 12 years, Ken has been a part of industry strides to address pressing issues such as sustainability and food safety. He is an advocate for developing tools and technology that help avocado farmers continually improve as stewards of the planet’s resources.
PRODUCER
Daryn J. Miller
Producer, Crop Advisor, and Pest Control Advisor at Villa Pacifica Ranch & Lucky Penny Ag., LLC
California Avocado Commission (CAC)
Daryn is passionate about sustainability, stressing the importance of avocado farming amidst the evolving global market. He highlights the inherently eco-friendly nature of avocado cultivation, citing minimal pesticide usage compared to other crops and the proximity of fruit sales to their origin.
PRODUCER | IMPORTER
Jose Correa
Chairman for the Chilean Avocado Committee & Head of Investment for San Jose Farms
Chilean Avocado Importers Association (CAIA)
Jose knows the ins and outs of producing, importing, and exporting avocados. Growing up in the industry, Jose understands the critical need for sustainability to be at the center of production to leave a legacy for future generations.
PRODUCER
Sebastian Bulnes
General Manager for Exportadora y Servicios El Parque SpA
Chilean Avocado Importers Association (CAIA)
Sebastian has an international perspective on the avocado business from 30+ years of experience in production and marketing avocados in different countries. His strategic insights are fueled by a strong knowledge and understanding of different cultures and sustainability practices.
PRODUCER | IMPORTER
Ana P. Ambrosi
Director of Corporate Communications, Crisis and PR for Avocados From Mexico
Mexican Hass Avocado Importer Association (MHAIA)
Ana leverages her 20+ years’ experience as a communicator to develop and effectively promote messaging on complex topics like sustainability and international business. Her leadership roles strengthen her expert counsel on industry communications strategy and marketing.
PRODUCER | EXPORTER
Ramon Paz
Partner at Agricola Pave
Mexican Hass Avocado Importer Association (MHAIA)
With a deep-rooted passion for avocados and dedication to business ethics, Ramon has carved a remarkable path in the industry. His commitment led him to pursue a PhD in Business Ethics, fueling his commitment to sustainability. He aspires for the avocado industry to emerge as the leader in sustainability within the fresh produce sector.
IMPORTER
Jose Antonio Castro
Commercial Manager at Agrokasa
Peruvian Avocado Commission (PAC)
Working in the Peruvian fruit market for more than 25 years, Jose Antonio is proud and eager to contribute best practices, such as farm worker programs, that contribute to the country’s continual improvements in sustainability.
PRODUCER
Bob Lucy
Founder/ Former President of Del Rey Avocado Company
Peruvian Avocado Commission (PAC)
For the past 48 years, Bob has been on all sides of the avocado industry—grower, packer, importer, exporter, and marketer. He currently applies his unique, big picture understanding of industry challenges and opportunities related to sustainability to roles on numerous boards and marketing committees.
Sustainably Grown
Discover the practices that make avocados a healthy, sustainably grown choice for you and your family to enjoy.
Research Library
Browse the comprehensive collection of published research associated with sustainability in avocado production, trade, and economic impact.