Tag: Consumer Preferences
Food Carbon Literacy: A Definition and Framework Exemplified by Designing and Evaluating a Digital Grocery List for Increasing Food Carbon Literacy and Changing Behavior
Public knowledge about the differences in greenhouse gas emissions caused by the production and transportation of different kinds of food are generally low. People with an interest in choosing food with low greenhouse gas emissions must therefore either increase this “food carbon literacy” or be provided with such information when they decide what food to buy. Research about this specific kind of food literacy is, however, scarce, lacking both well-defined terminology and interventions attempting
Environmental and social consequences of the increase in the demand for 'superfoods' world-wide
The search for healthy diets has led to a surge in the demand for functional foods or 'superfoods', which have now become popular among the middle- and high-income fractions of the society in developed regions of the world. 'Superfoods' are predominantly consumed far from their centres of origin and out of their cultural context with different environmental and social effects. Here, we present a series of case studies to provide an overview of the different environmental impacts driven by superfood
Avocado Production: Water Footprint and Socio-economic Implications
The market for avocados is among the fastest expanding markets worldwide, and consumption, particularly in North America and Europe, has increased during recent decades due largely to a combination of socio-economic and marketing factors. Avocado production, however, is associated with significant water conflicts, stresses and hot spots, as well as with other negative environmental and socio-economic impacts on local communities in the main production zones. In considering near-future climatic change
Are Farmers' Market Shoppers Different From Cross-Shoppers? The Case of Hawaiian Avocado Purchasers
Small- and medium-size growers use direct marketing and farmers’ markets to access customers and avoid supply chain intermediaries that increase costs of getting products to consumers. This study examined consumers’ use of agricultural product information sources and their shopping outlet patronage preferences for one type of locally grown produce: avocados. Two farmers’ market segments were identified: 1) shops only farmers’ markets and 2) cross-shops grocery stores. Product information