2013 Hawaii

Are Farmers' Market Shoppers Different From Cross-Shoppers? The Case of Hawaiian Avocado Purchasers

Authors: Sullivan, P.; Chan-Halbrendt, C.; Krishnakumar, J.

Small- and medium-size growers use direct marketing and farmers’ markets to access customers and avoid supply chain intermediaries that increase costs of getting products to consumers. This study examined consumers’ use of agricultural product information sources and their shopping outlet patronage preferences for one type of locally grown produce: avocados. Two farmers’ market segments were identified: 1) shops only farmers’ markets and 2) cross-shops grocery stores. Product information

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1996 California

Economic analysis of irrigation and fertilization management of avocados

Authors: Takele, E.; Meyer, J.L.; Arpaia, M.L.; Stottlemyer, D.E.; Witney, G.W.

The effect of integrated applications of various irrigation and fertilization rates on productivity (yield and size) and returns of the 'Hass' avocado (Persea americana Mill.) have been analyzed from 1987 to 1991 in western Riverside County. Eighteen treatment combinations comprised of three irrigation levels [80%, 100%, and 120% crop water use (ETc)], three N fertilizer levels (0.16, 0.7, and 1.4 kg/tree per year), and Zn (0 and 0.2 kg/tree per year) were included in the analysis, Using a partial

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